Fear sells. Let's see if I can sell you...
I'm afraid...
I'm afraid of losing my job.
I'm afraid of losing my studio.
I'm afraid of my competition.
I'm afraid of big brands pushing me out.
I'm afraid of dilutors.
I'm afraid of blenders and extenders.
I'm afraid I'm not good enough.
I'm afraid of losing my prestige.
I'm afraid I really don't know what I'm doing.
I'm afraid I won't get to teach what is important to me.
I'm afraid of losing my claim of legitimacy.
I'm afraid of my certification becoming meaningless.
I'm afraid of big organizations I joined to protect me will ultimately control me.
I'm afraid...
I'm afraid of losing my job.
I'm afraid of losing my studio.
I'm afraid of my competition.
I'm afraid of big brands pushing me out.
I'm afraid of dilutors.
I'm afraid of blenders and extenders.
I'm afraid I'm not good enough.
I'm afraid of losing my prestige.
I'm afraid I really don't know what I'm doing.
I'm afraid I won't get to teach what is important to me.
I'm afraid of losing my claim of legitimacy.
I'm afraid of my certification becoming meaningless.
I'm afraid of big organizations I joined to protect me will ultimately control me.
I'm not afraid because...
I'm not afraid because I am Joe. (1880 - 1967)I'm not afraid because I learned directly from Joe. (first generation tradition)
I'm not afraid because I learned from somebody that learned from Joe. (second generation tradition)
I'm not afraid because I'm part of a big brand that will protect me. (tribalism)
I'm not afraid because I've been teaching longer than you have. (presumption)
I'm not afraid because I'm rich and nothing will ever change that. (aristocracy)
I'm not afraid because I am Michael Miller. (1952 - still breathing)
I'm not afraid because I learned the idea directly from Michael Miller. (first generation idea)
I'm not afraid because I learned from somebody that learned directly from Michael Miller. (second generation idea)
I'm not afraid because I learned the idea, from I can't remember where, but it made so much sense to me and my clients that they love working with me and say that I'm the best Pilates instructor they've ever had.
You can learn the idea on YouTube here.

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